{"id":6235,"date":"2025-06-18T14:38:53","date_gmt":"2025-06-18T07:38:53","guid":{"rendered":"https:\/\/drinkcela.com\/?p=6235"},"modified":"2025-06-18T14:39:32","modified_gmt":"2025-06-18T07:39:32","slug":"gen-z-is-redefining-refreshment-and-its-healthier-than-ever","status":"publish","type":"post","link":"https:\/\/drinkcela.com\/en\/blog\/gen-z-is-redefining-refreshment-and-its-healthier-than-ever\/","title":{"rendered":"Gen Z Is Redefining Refreshment \u2014 and It\u2019s Healthier Than Ever"},"content":{"rendered":"<p><b><i>Gen Z is proving that enjoying beverages and caring for your health can go hand in hand. While they still crave exciting new flavors, they\u2019re prioritizing drinks that feel good \u2014 and are better for their well-being.<\/i><\/b><\/p>\n<h3><b>How Gen Z Consumes: Trend-Driven, Health-Focused<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Gen Z is emerging as a trendsetting force in the food and beverage industry. According to Kantar\u2019s 2023 Brand Footprint report, 85% of consumers are willing to spend more on products that are both healthier and make them feel good.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re drawn to bold designs and unique functions \u2014 but what keeps them loyal are experiences that align with their personal values and lifestyle needs.<\/span><\/p>\n<h3><b>Why is Gen Z turning to low-sugar, high-fiber drinks?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This generation doesn\u2019t wait for health issues to make a change. They take a proactive, smart, and flexible approach to wellness. That\u2019s why drinks containing dietary fiber, kombucha (fermented tea), or prebiotics \u2014 ingredients that support gut health \u2014 are gaining serious traction among young consumers.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5814 aligncenter\" src=\"https:\/\/drinkcela.com\/wp-content\/uploads\/2025\/05\/15.png\" alt=\"\" width=\"575\" height=\"575\" srcset=\"https:\/\/drinkcela.com\/wp-content\/uploads\/2025\/05\/15.png 1080w, https:\/\/drinkcela.com\/wp-content\/uploads\/2025\/05\/15-300x300.png 300w, https:\/\/drinkcela.com\/wp-content\/uploads\/2025\/05\/15-1024x1024.png 1024w, https:\/\/drinkcela.com\/wp-content\/uploads\/2025\/05\/15-150x150.png 150w, https:\/\/drinkcela.com\/wp-content\/uploads\/2025\/05\/15-768x768.png 768w, https:\/\/drinkcela.com\/wp-content\/uploads\/2025\/05\/15-600x600.png 600w, https:\/\/drinkcela.com\/wp-content\/uploads\/2025\/05\/15-100x100.png 100w\" sizes=\"auto, (max-width: 575px) 100vw, 575px\" \/><\/p>\n<h2><b>Gen Z is powering the rise of functional beverages<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.forbes.com\/sites\/jesscording\/2025\/04\/13\/the-rise-of-functional-beverages-among-millennials-and-gen-z\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Forbes<\/span><\/i><span style=\"font-weight: 400;\"> (2025)<\/span><\/a><span style=\"font-weight: 400;\">, Gen Z is driving the growth of the functional beverage category. They favor drinks that are low in sugar, support digestion, and leave them feeling light and balanced \u2014 rather than those that only offer bold flavors or follow short-lived trends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A study published in the <\/span><a href=\"https:\/\/www.cambridge.org\/core\/journals\/proceedings-of-the-nutrition-society\/article\/fibre-fermented-foods-differential-effects-on-the-microbiotagutbrain-axis\/1FCFCF34665A6E10E34928301CA9EDE3?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Proceedings of the Nutrition Society<\/span><\/i><span style=\"font-weight: 400;\"> (2024)<\/span><\/a><span style=\"font-weight: 400;\"> also found that adding dietary fiber and naturally fermented probiotics to the diet can positively influence the gut-brain axis \u2014 improving mood, enhancing focus, and reducing stress.<\/span><\/p>\n<h2><b>Cela \u2013 The new kind of soda, Chosen by Gen Z<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As part of a new wave of carbonated beverages that strike the balance between refreshing taste and real wellness benefits, Cela stands out with its signature CelaFIT formula \u2014 a unique blend of 8% naturally fermented kombucha and 5g of dietary fiber in every can.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This formula doesn\u2019t just support a healthy digestive system \u2014 it also leaves your body feeling light, balanced, and not overwhelmed after meals or casual sipping.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5810 aligncenter\" src=\"https:\/\/drinkcela.com\/wp-content\/uploads\/2025\/05\/11.png\" alt=\"\" width=\"524\" height=\"524\" srcset=\"https:\/\/drinkcela.com\/wp-content\/uploads\/2025\/05\/11.png 1080w, https:\/\/drinkcela.com\/wp-content\/uploads\/2025\/05\/11-300x300.png 300w, https:\/\/drinkcela.com\/wp-content\/uploads\/2025\/05\/11-1024x1024.png 1024w, https:\/\/drinkcela.com\/wp-content\/uploads\/2025\/05\/11-150x150.png 150w, https:\/\/drinkcela.com\/wp-content\/uploads\/2025\/05\/11-768x768.png 768w, https:\/\/drinkcela.com\/wp-content\/uploads\/2025\/05\/11-600x600.png 600w, https:\/\/drinkcela.com\/wp-content\/uploads\/2025\/05\/11-100x100.png 100w\" sizes=\"auto, (max-width: 524px) 100vw, 524px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Key Ingredients in the CelaFIT Formula Include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Plant-based fibers (Inulin, FOS, Dextrin):<\/b><span style=\"font-weight: 400;\"> These prebiotic fibers help nourish beneficial gut bacteria, slow fat absorption, and regulate blood sugar levels. Their effectiveness has been backed by numerous clinical studies (<\/span><i><span style=\"font-weight: 400;\">Nutrition Reviews<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Journal of Clinical Gastroenterology<\/span><\/i><span style=\"font-weight: 400;\">).<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Botanical extracts (Marshmallow, Calendula, Kudzu Root):<\/b><span style=\"font-weight: 400;\"> Known for their soothing effects on the intestinal lining, these herbs help promote natural bowel movement and reduce bloating.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kombucha:<\/b><span style=\"font-weight: 400;\"> A fermented tea that delivers enzymes, organic acids, and live probiotics to help balance gut microbiota and support overall digestive health.<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All ingredients are processed in a closed-loop production line that meets international standards, including the FSSC 22000 Food Safety Management System and HACCP (Hazard Analysis and Critical Control Points). This ensures that Cela is not only safe for daily consumption but also trusted and favored in markets like The United States, Singapore, and Malaysia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gen Z is redefining daily drinking habits \u2014 seeking a balance between flavor and wellness. Cela delivers on both fronts: a next-generation carbonated drink that\u2019s delicious, easy to enjoy, and better for your health \u2014 a beverage you\u2019ll want to stick with for the long run.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gen Z is proving that enjoying beverages and caring for your health can go hand in hand. While they still crave exciting new flavors, they\u2019re prioritizing drinks that feel good \u2014 and are better for their well-being. How Gen Z Consumes: Trend-Driven, Health-Focused Gen Z is emerging as a trendsetting force in the food and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-6235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/drinkcela.com\/en\/wp-json\/wp\/v2\/posts\/6235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drinkcela.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drinkcela.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drinkcela.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/drinkcela.com\/en\/wp-json\/wp\/v2\/comments?post=6235"}],"version-history":[{"count":4,"href":"https:\/\/drinkcela.com\/en\/wp-json\/wp\/v2\/posts\/6235\/revisions"}],"predecessor-version":[{"id":6239,"href":"https:\/\/drinkcela.com\/en\/wp-json\/wp\/v2\/posts\/6235\/revisions\/6239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/drinkcela.com\/en\/wp-json\/wp\/v2\/media\/5814"}],"wp:attachment":[{"href":"https:\/\/drinkcela.com\/en\/wp-json\/wp\/v2\/media?parent=6235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drinkcela.com\/en\/wp-json\/wp\/v2\/categories?post=6235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drinkcela.com\/en\/wp-json\/wp\/v2\/tags?post=6235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}