{"id":6225,"date":"2025-06-18T14:34:31","date_gmt":"2025-06-18T07:34:31","guid":{"rendered":"https:\/\/drinkcela.com\/?p=6225"},"modified":"2025-06-18T14:40:41","modified_gmt":"2025-06-18T07:40:41","slug":"press-release-cela-global-launch","status":"publish","type":"post","link":"https:\/\/drinkcela.com\/en\/blog\/press-release-cela-global-launch\/","title":{"rendered":"PRESS RELEASE &#8211; CELA GLOBAL LAUNCH"},"content":{"rendered":"<p><b>Cela \u2013 The Next-Gen Functional Soda from the U.S. Expands Across Asia<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Cela \u2013 the new kind of soda, is redefining the beverage game with its breakthrough formula, CelaFIT, that supports digestion and maintain a balanced gut microbiome. Already launched in Vietnam, Singapore, and Malaysia, Cela is designed for today\u2019s health-conscious consumers who want more from their drinks than just great taste.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a 2024 Global Data report, over 63% of global consumers now prioritize gut-friendly, low-sugar, and health-boosting food and beverage options. The Asia-Pacific region stands out as the fastest-growing market for functional beverages, with younger consumers willing to pay more for products that deliver nutrition and convenience without compromising taste.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cela answers that call with a refreshing drink that not only tastes good, but also supports gut health from the inside out. Cela enters the modern soda wave with a refreshing twist &#8211; packed with prebiotics from fiber and probiotics from kombucha. What sets Cela apart is its exclusive <\/span><b>CelaFIT formula<\/b><span style=\"font-weight: 400;\">\u2014a unique blend of 8% naturally fermented kombucha and 5g of six different plant-based fibers: Dextrin, FOS, Marshmallow Root, Calendula Flower, Kudzu Root, and Chicory Root Inulin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This powerful combination works in harmony to support your digestive wellness, leveraging the science of prebiotics and probiotics to optimize your gut environment. By promoting efficient nutrient absorption and a balanced metabolism, Cela helps you feel lighter, more satisfied after meals, and energized &#8211; so you can thrive without compromise.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The soluble fibers in Cela, like Chicory Root, Dextrin, and FOS, help nourish beneficial gut bacteria and support healthy blood sugar levels. Meanwhile, botanical fibers such as Marshmallow, Calendula, and Kudzu Root promote bowel movements and reduce bloating for a naturally improved digestive system. Additionally, real kombucha delivers live probiotics for better nutrient absorption and a refreshing post-meal boost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More than just a beverage, <\/span><b>Cela represents a new mindset<\/b><span style=\"font-weight: 400;\">: choosing drinks that not only satisfy the taste buds but also support daily well-being. Each 330ml can contains <\/span><b>5.3g of fiber<\/b><span style=\"font-weight: 400;\">, is low in sugar, free from harmful preservatives, and comes in refreshing flavors like <\/span><b>Tropical Orange, Lemon Lime, Grape Berry, and Classic Cola<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-6226 aligncenter\" src=\"https:\/\/drinkcela.com\/wp-content\/uploads\/2025\/06\/Poster-Cela-4SKU-A1-scaled.jpg\" alt=\"\" width=\"645\" height=\"914\" srcset=\"https:\/\/drinkcela.com\/wp-content\/uploads\/2025\/06\/Poster-Cela-4SKU-A1-scaled.jpg 1808w, https:\/\/drinkcela.com\/wp-content\/uploads\/2025\/06\/Poster-Cela-4SKU-A1-212x300.jpg 212w, https:\/\/drinkcela.com\/wp-content\/uploads\/2025\/06\/Poster-Cela-4SKU-A1-723x1024.jpg 723w, https:\/\/drinkcela.com\/wp-content\/uploads\/2025\/06\/Poster-Cela-4SKU-A1-768x1087.jpg 768w, https:\/\/drinkcela.com\/wp-content\/uploads\/2025\/06\/Poster-Cela-4SKU-A1-1085x1536.jpg 1085w, https:\/\/drinkcela.com\/wp-content\/uploads\/2025\/06\/Poster-Cela-4SKU-A1-1446x2048.jpg 1446w, https:\/\/drinkcela.com\/wp-content\/uploads\/2025\/06\/Poster-Cela-4SKU-A1-600x850.jpg 600w\" sizes=\"auto, (max-width: 645px) 100vw, 645px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Developed with research-driven innovation and experts in the functional beverage field, Cela meets the highest global quality standards and is proudly certified by the <\/span><b>FDA, FSSC 22000<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Halal<\/b><span style=\"font-weight: 400;\">, making it suitable for health- and culturally-conscious markets across Asia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As part of its Global launch strategy, Cela actively participates in international trade events and expos\u2014most recently at Asia\u2019s leading international Food &amp; Beverage event, the FHA tradeshow in a major exhibition in FHA Singapore\u2014creating direct connections with consumers, distributors, and retail partners. At each event, visitors can sample the product and learn more about the science behind CelaFIT, its health benefits, and the brand\u2019s mission.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A brand representative shared:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u201cCela isn\u2019t just another soft drink. We\u2019re building a new lifestyle trend\u2014where consumers can enjoy a refreshing beverage every day while taking care of their digestive health in a smart way.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following strong market entries in Singapore and Malaysia, Cela is now gearing up to expand into key markets such as <\/span><b>Indonesia, Thailand, Philippines, South Korea, and Japan<\/b><span style=\"font-weight: 400;\">\u2014where functional beverages are quickly becoming a part of everyday life.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the message <\/span><b>\u201cThe Good Soda for you,\u201d<\/b><span style=\"font-weight: 400;\"> Cela is inspiring a new way to start the wellness journey\u2014not with major changes, but with one simple daily choice: the right drink.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cela \u2013 The Next-Gen Functional Soda from the U.S. Expands Across Asia Cela \u2013 the new kind of soda, is redefining the beverage game with its breakthrough formula, CelaFIT, that supports digestion and maintain a balanced gut microbiome. Already launched in Vietnam, Singapore, and Malaysia, Cela is designed for today\u2019s health-conscious consumers who want more [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-6225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/drinkcela.com\/en\/wp-json\/wp\/v2\/posts\/6225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drinkcela.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drinkcela.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drinkcela.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/drinkcela.com\/en\/wp-json\/wp\/v2\/comments?post=6225"}],"version-history":[{"count":3,"href":"https:\/\/drinkcela.com\/en\/wp-json\/wp\/v2\/posts\/6225\/revisions"}],"predecessor-version":[{"id":6229,"href":"https:\/\/drinkcela.com\/en\/wp-json\/wp\/v2\/posts\/6225\/revisions\/6229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/drinkcela.com\/en\/wp-json\/wp\/v2\/media\/6226"}],"wp:attachment":[{"href":"https:\/\/drinkcela.com\/en\/wp-json\/wp\/v2\/media?parent=6225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drinkcela.com\/en\/wp-json\/wp\/v2\/categories?post=6225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drinkcela.com\/en\/wp-json\/wp\/v2\/tags?post=6225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}