Cela – The Next-Gen Functional Soda from the U.S. Expands Across Asia
Cela – the new kind of soda, is redefining the beverage game with its breakthrough formula, CelaFIT, that supports digestion and maintain a balanced gut microbiome. Already launched in Vietnam, Singapore, and Malaysia, Cela is designed for today’s health-conscious consumers who want more from their drinks than just great taste.
According to a 2024 Global Data report, over 63% of global consumers now prioritize gut-friendly, low-sugar, and health-boosting food and beverage options. The Asia-Pacific region stands out as the fastest-growing market for functional beverages, with younger consumers willing to pay more for products that deliver nutrition and convenience without compromising taste.
Cela answers that call with a refreshing drink that not only tastes good, but also supports gut health from the inside out. Cela enters the modern soda wave with a refreshing twist – packed with prebiotics from fiber and probiotics from kombucha. What sets Cela apart is its exclusive CelaFIT formula—a unique blend of 8% naturally fermented kombucha and 5g of six different plant-based fibers: Dextrin, FOS, Marshmallow Root, Calendula Flower, Kudzu Root, and Chicory Root Inulin.
This powerful combination works in harmony to support your digestive wellness, leveraging the science of prebiotics and probiotics to optimize your gut environment. By promoting efficient nutrient absorption and a balanced metabolism, Cela helps you feel lighter, more satisfied after meals, and energized – so you can thrive without compromise.
The soluble fibers in Cela, like Chicory Root, Dextrin, and FOS, help nourish beneficial gut bacteria and support healthy blood sugar levels. Meanwhile, botanical fibers such as Marshmallow, Calendula, and Kudzu Root promote bowel movements and reduce bloating for a naturally improved digestive system. Additionally, real kombucha delivers live probiotics for better nutrient absorption and a refreshing post-meal boost.
More than just a beverage, Cela represents a new mindset: choosing drinks that not only satisfy the taste buds but also support daily well-being. Each 330ml can contains 5.3g of fiber, is low in sugar, free from harmful preservatives, and comes in refreshing flavors like Tropical Orange, Lemon Lime, Grape Berry, and Classic Cola.
Developed with research-driven innovation and experts in the functional beverage field, Cela meets the highest global quality standards and is proudly certified by the FDA, FSSC 22000, and Halal, making it suitable for health- and culturally-conscious markets across Asia.
As part of its Global launch strategy, Cela actively participates in international trade events and expos—most recently at Asia’s leading international Food & Beverage event, the FHA tradeshow in a major exhibition in FHA Singapore—creating direct connections with consumers, distributors, and retail partners. At each event, visitors can sample the product and learn more about the science behind CelaFIT, its health benefits, and the brand’s mission.
A brand representative shared:
“Cela isn’t just another soft drink. We’re building a new lifestyle trend—where consumers can enjoy a refreshing beverage every day while taking care of their digestive health in a smart way.”
Following strong market entries in Singapore and Malaysia, Cela is now gearing up to expand into key markets such as Indonesia, Thailand, Philippines, South Korea, and Japan—where functional beverages are quickly becoming a part of everyday life.
With the message “The Good Soda for you,” Cela is inspiring a new way to start the wellness journey—not with major changes, but with one simple daily choice: the right drink.
