Gen Z is proving that enjoying beverages and caring for your health can go hand in hand. While they still crave exciting new flavors, they’re prioritizing drinks that feel good — and are better for their well-being.

How Gen Z Consumes: Trend-Driven, Health-Focused

Gen Z is emerging as a trendsetting force in the food and beverage industry. According to Kantar’s 2023 Brand Footprint report, 85% of consumers are willing to spend more on products that are both healthier and make them feel good.

They’re drawn to bold designs and unique functions — but what keeps them loyal are experiences that align with their personal values and lifestyle needs.

Why is Gen Z turning to low-sugar, high-fiber drinks?

This generation doesn’t wait for health issues to make a change. They take a proactive, smart, and flexible approach to wellness. That’s why drinks containing dietary fiber, kombucha (fermented tea), or prebiotics — ingredients that support gut health — are gaining serious traction among young consumers.

Gen Z is powering the rise of functional beverages

According to Forbes (2025), Gen Z is driving the growth of the functional beverage category. They favor drinks that are low in sugar, support digestion, and leave them feeling light and balanced — rather than those that only offer bold flavors or follow short-lived trends.

A study published in the Proceedings of the Nutrition Society (2024) also found that adding dietary fiber and naturally fermented probiotics to the diet can positively influence the gut-brain axis — improving mood, enhancing focus, and reducing stress.

Cela – The new kind of soda, Chosen by Gen Z

As part of a new wave of carbonated beverages that strike the balance between refreshing taste and real wellness benefits, Cela stands out with its signature CelaFIT formula — a unique blend of 8% naturally fermented kombucha and 5g of dietary fiber in every can.

This formula doesn’t just support a healthy digestive system — it also leaves your body feeling light, balanced, and not overwhelmed after meals or casual sipping.

Key Ingredients in the CelaFIT Formula Include:

• Plant-based fibers (Inulin, FOS, Dextrin): These prebiotic fibers help nourish beneficial gut bacteria, slow fat absorption, and regulate blood sugar levels. Their effectiveness has been backed by numerous clinical studies (Nutrition Reviews, Journal of Clinical Gastroenterology). 
• Botanical extracts (Marshmallow, Calendula, Kudzu Root): Known for their soothing effects on the intestinal lining, these herbs help promote natural bowel movement and reduce bloating. 
• Kombucha: A fermented tea that delivers enzymes, organic acids, and live probiotics to help balance gut microbiota and support overall digestive health. 

All ingredients are processed in a closed-loop production line that meets international standards, including the FSSC 22000 Food Safety Management System and HACCP (Hazard Analysis and Critical Control Points). This ensures that Cela is not only safe for daily consumption but also trusted and favored in markets like The United States, Singapore, and Malaysia.

Gen Z is redefining daily drinking habits — seeking a balance between flavor and wellness. Cela delivers on both fronts: a next-generation carbonated drink that’s delicious, easy to enjoy, and better for your health — a beverage you’ll want to stick with for the long run.